How Can Digital Marketing Company Reduce Your CPC Cost? | Script Technology

How Can Digital Marketing Company Reduce Your CPC Cost?

Google adwords

For running profitable CPC campaigns, you need to reduce the pay per click cost. In order to achieve this closely examine your bid strategies, landing pages and keywords. With the aid of the ideal SEO  company in Noida you can reduce CPC costs and earn more with your campaign .The following are some simple tips by them on how the correct digital marketing techniques can reduce your CPC cost- 

Quality Score management

 1.Manual Bidding :

The first step to reduce CPC costs is to allow Google to handle them. You should start with a low cost per click. Check the right keywords so that they work. Increase the bids on these keywords. This generates more sales and improves the position of the ad. Reduce the bids for keywords that got impressions but failed to generate sales. 

2.Adjust bids on location, day, time and devices- Before reducing these bids, some research has to be done-

  • Find out which devices work better-tablets, mobiles or desktops 
  • Find out the location that brought you more traffic- area, country or city 
  • Which are the worst and best selling days
  • Find out the time of the day that made the most conversions 
Here, the target is to reduce the CPC costs. Ensure you do it correcting after observing the above.

 3.Keyword review and addition of long tailed keywords-

Keywords have associated costs. The bid on a specific keyword becomes higher when more people bid on it. High competition keywords will increase your CPC costs. The trick here is to revise your keywords and create long-tailed keywords. The search volume will be less and the costs reduce.

 4.Identity negative keywords- 

Negative keywords waste your budget on unnecessary clicks you do not need. They make your campaigns less competitive. In case, you do not have negative keywords, you are inviting more CPC costs as you are bidding on keywords not relevant to your campaign.

 5. Landing page review-

Check whether your landing page is relevant or not. This can affect your quality and score negatively. Here costs increase.
Landing page review


Therefore, if you wish to reduce CPC costs, please keep the above in mind. Many SEO companies in Delhi and Noida guide and counsel you with the above. You need to choose the right one for your needs. For more information on the above, you may contact our leading digital marketing company in Noida to get better returns on your CPC campaigns at lesser costs.

Share on Google Plus
    Blogger Comment
    Facebook Comment

5 comments :

  1. Hi, this blog is really amazing and provide me answers to all my questions .This is really informative and I will for sure refer my friends the sameWebsite Design Company | Web Designing Company Bangalore

    ReplyDelete
  2. Hi, this blog is really amazing and provide me answers to all my questions .This is really informative and I will for sure refer my friends the sameWeb Designing Companies Bangalore | Web Designing Company Bangalore

    ReplyDelete
  3. Great Article!!

    I like your nice opinion that sharing with use. I am regular blog reader..

    Thanks

    Pay Per Click Services Delhi

    ReplyDelete
  4. Digital marketing is infinitely more affordable than traditional offline marketing methods. One of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored.
    SEO Services in Bangalore

    ReplyDelete
  5. Thanks for sharing the valuable information to know more about digital marketing company bangalore go through this link

    ReplyDelete